Tuesday, September 28, 2004

Myth of Daily Show viewers vs O'Reilly Factor viewers


The folks at Comedy Central were annoyed when Fox News Channel's Bill O'Reilly kept referring to "The Daily Show" audience as "stoned slackers."

So they did a little research. And guess whose audience is more educated?

Viewers of Jon Stewart's show are more likely to have completed four years of college than people who watch "The O'Reilly Factor," according to Nielsen Media Research.

O'Reilly's teasing came when Stewart appeared on his show earlier this month.

"You know what's really frightening?" O'Reilly said. "You actually have an influence on this presidential election. That is scary, but it's true. You've got stoned slackers watching your dopey show every night and they can vote."

Comedy Central executives realized, and O'Reilly acknowledged, that he was poking fun. But they said they didn't want a misconception to persist.

READ THE REST OF THE ARTICLE AT:
http://www.boston.com/ae/tv/articles/2004/09/27/so_who_are_the_stoned_slackers_watching_jon_stewart/
E.P. Tuesday, September 28, 2004